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This Is Your Brain on Drugs
''This Is Your Brain on Drugs'' was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used two televised public service announcements (PSAs) and a related poster campaign.
==1987 version==
The 30″ version of the first PSA, from 1987, shows a man (played by John Roselius) in a starkly furnished apartment who asks if there is anyone out there who still doesn't understand the dangers of drug abuse. He holds up an egg and says, "This is your brain," before motioning to a frying pan and adding, "This is drugs." He then cracks open the egg, fries the contents, and says, "This is your brain on drugs." Finally he looks up at the camera and asks, "Any questions?"
In contrast, the 10″ and 15″ versions simply show a close-up of an egg dropping into a frying pan. This is accompanied by a voice-over saying in the 15″ version: "Okay, last time. This is drugs. This is your brain on drugs. Any questions?" The 10″ version omits the first sentence.
The PSA, titled "Frying Pan" (a.k.a. "Fried Egg" and "Any Questions?"), was conceived by art directors Scot Fletcher and Rick Bell, copywriter Larre Johnson and creative director Paul Keye at Los Angeles-based agency Keye/Donna/Pearlstein. It was directed by Joe Pytka through his own Venice-based production company Pytka Productions and produced by agency producer Harvey Greenberg, Pytka executive producer Jane McCann and Pytka producer John Turney. Anthony Marinelli scored the shorter versions.〔(【引用サイトリンク】title=Partnership for a Drug-Free America: Any Questions? )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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